Selling Your Home with Johnson & Wilson Real Estate Co.
We combine superior customer service, experienced professionals, and strategic marketing plans that will sell your home for the highest price in the shortest amount of time. Here are seven steps that will make selling your home with Johnson & Wilson Real Estate Co. a piece of cake!
1. Give us a call, email us, or reach out through social media.
Let us know you’re thinking about selling. Then we will advise you on the best decision for you.
Our expertise meets your home. The consultation is designed to give you the knowledge and confidence you need to tackle selling your home comfortably with no surprises. When you meet with a handpicked Johnson & Wilson Real Estate Company Professional, the selling process will be thoroughly explained. You will work together to identify your needs, gather information on your property, discuss possible improvements or home staging, and ultimately the most important variable in the selling process – the price.
3. Listing & Marketing
Your home is staged, the price is set – now its time to let Realtors® and their potential buyers know that your property is for sale. We start by listing your home on the Multiple Listing Service (MLS). The MLS is the most comprehensive source of homes for sales in the Charleston area and is the source for national presence on Realtor.com, Trulia.com, Homes.com, and thousands of other sites. Next, combining a blend of “tried and true” techniques and innovative strategies, you and your Johnson & Wilson Real Estate Company Realtor® will discuss and design a marketing plan that highlights your property’s unique position in the market. From email blasts, international website placement, flyers, newsletters, signage, print advertising, and social media to networking with colleagues, business associates, and friends. Johnson & Wilson Real Estate Company, a local company with international presence, will make sure your home has the most exposure possible.
Your home is listed and the marketing plan is gaining momentum. As a result, you now have potential buyers requesting to look at your home. Each potential buyer will be accompanied by their Realtor® to view your home. Realtors® will follow the detailed showing instructions that you and your Johnson & Wilson agent indicated in the MLS. Typically, the instructions will indicate, “vacant—just go,” “call first—go,” or “by appointment only.” Regardless, your property will be accessed using a lockbox found on the front door. The lockbox is designed with software that allows your Realtor® to access the contact information of anyone using it. This is valuable information for gathering feedback from potential buyers who have viewed the property. After the viewing of your home, we will request feedback and present this feedback to you.
The time will come when one of the potential buyers who viewed your property will submit an offer to purchase your home. Your Johnson & Wilson Realtor® will walk you through the offer explaining the details, evaluating how closely it meets your needs and priorities as you first determined upon listing your home. You may choose to accept, reject, or counter the offer. By countering the potential buyer’s offer, you encourage negotiations to take place in the hope that you and the buyer will come to an agreement that satisfies both parties.
6. Contract to close
Once you have accepted an offer, it becomes a contract. It typically takes three to six weeks to process the purchase and move from the day the contract was executed to the closing table. During this time the buyer will most likely have your property inspected by a professional home inspector, and further negotiations may take place based on the results of the inspection and requested repairs. Simultaneously, the lender will order an appraisal to determine your property’s worth, and the title company will warrant that there is a clear and transferable title on the property. During this time, we are in contact with all parties to facilitate the transaction.
7. The closing
Necessary repairs were completed if any; lender and title documents have been processed. Now it’s time to close the sale! The closing takes place at the closing attorney’s office and usually takes less than an hour to complete. Together you and your Johnson & Wilson Realtor® will review the settlement statement along with other closing documents provided by the closing attorney. Once all documents are signed and the funds have been distributed, the keys are passed along to the buyer. Your home is SOLD!