The Whys and Wherefores of Hiring a Listing Agent


What can a listing agent do that I can’t do?

Why should I pay someone just to market my home when I can do it myself?

I was a real estate agent for a couple of years when I was in my twenties; why should I list my home with an agent when I know all about the business?

These are all good, relevant questions that many people ask themselves when it comes time to sell their homes. Now that tech-savvy homeowners have access to social media as well as a number of real estate websites, it’s only natural for them to believe that they can market their homes just as well as any listing agent can. That could be true in a few cases, but when it comes down to it, real estate agents know their stuff. They understand how home selling and home buying work; they know exactly what to do and what not to do. If you’re not sold on the idea, take a look at these five advantages of hiring a listing agent, and then decide for yourself.

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Social Media for Home Sellers


The world of advertising has changed tremendously over the last decade. Gone are the Mad Men days, when businesses relied on print, television, and word-of-mouth to sell their products and services. While these avenues are still relevant and important to advertising in real estate, we cannot ignore the fact that we are living in a digital age, where people get their news from websites and interact with friends and family through social media platforms. Realtors® know this and have been turning to the Web for easy marketing channels. You might be wondering how this applies to you as a seller. Shouldn’t your real estate agent be worrying about the marketing of your home?

Well, let’s think about the sheer number of people you know who use social media, and then add that to your real estate agent’s sphere of influence. Then think about how many people your peers know, how many followers those peers have… We could go on for days. Remember Six Degrees of Kevin Bacon? It’s sort of like that. Even though your Realtor® will go above and beyond to sell your real estate in Charleston, it’s imperative that you do your part to take the reach of information to a higher level. So what exactly can you do as a seller to help market your home? Chances are you are among the roughly 1.11 billion Facebook users, 500 million Twitter users, and 350 million Google+ users, for example. Using your personal social media accounts to help market your home will get the information out more prospects than if your Realtor® does it all on his or her own. Here are a few tips to use to sell your home with social media.

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Emotional Mistakes Sellers Make


Is your emotional attachment to your home preventing buyers from taking interest?

We’re beginning to see classic signs of a seller’s market in Charleston real estate. That’s great news for home sellers, who have been at a disadvantage for a few years now. But even with the market change, sellers need to be vigilant and take their Realtors’ advice without letting their emotions cloud their judgment. One of the biggest pitfalls to which sellers fall victim is their emotional attachments to their homes. Let’s take a look at a few of the most common emotional mistakes sellers make and learn how to avoid them.

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Real Estate Agents in Charleston

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