The words you use in your listing descriptions can send messages you didn't intend - ones that can either increase or reduce the closing price. Finding the words to vividly but accurately tell the story of each home can attract more buyers and close more sales.

 Words There's Just No Getting Around

Sometimes there are words you have to use in a listing description to avoid misrepresenting the property or because there is no other way to describe it. In these cases, you might simply state that it needs work - or you can be forthcoming with the more unfortunate details. You might even take a tongue-in-cheek approach to the worst features, for example, by saying the lack of off-street parking makes the home "visitor repellant".